Privacy Notice

Your privacy on the Internet is very important to us. Our Privacy Policy describes the types of information we gather and how we use it. If the information utilization practice of Buffalotrace.com ever change, we will let you know by posting the Privacy Policy adjustments on our Web site. In addition, we will notify you by e-mail of any such material changes before we use your personal information in a manner not previously disclosed in our Privacy Policy. At that time we will remind you that you always have the opportunity to opt out of any new use of your personal information.

Sharing Information Collected Online with Third Parties, Consultants and Affiliates

Buffalotrace.com does not share, sell or trade with third parties your personal information gathered online, such as e-mail addresses, personal information collected as part of an online survey, or other specific details about you. We do not contribute to or participate in cooperative databases, which give other companies access to such personal information. For privacy purposes, all information relating to our customers is stored on a highly secure server, and all credit card information is stored in an encrypted format.

Buffalotrace.com may share personal information gathered online with consultants and affiliates solely for an internal business purpose and also may be required to divulge personal information if such information is subpoenaed or if Buffalotrace.com believes that registration has been used to commit unlawful act or acts that may endanger the health or safety of another user or of the general public.

Buffalotrace.com may share aggregate information with affiliates and consultants solely for an internal business purpose

Use of Information by Buffalotrace.com

We gather certain types of customer information in an effort to improve our site, its content, and your experience and to communicate with you about our products, services and changes or additions to our site.

Information Gathered by Buffalotrace.com

Buffalotrace.com accumulates two types of information about users: personal information (such as name, e-mail address, mailing address, and phone and credit card numbers) and aggregate information (such as information about how many users log on to our sites on a daily basis).

Personal Information Gathered Online by Buffalotrace.com

Buffalotrace.com accumulates personal information online when users voluntarily register to purchase items, receive electronic newsletters, and answer surveys.We also maintain a record of your product interests and purchases online.

Aggregate Information Gathered Online by Buffalotrace.com

Aggregate information is non-personally identifiable/anonymous information about you, such as age, gender, types of products purchased, pages you access most frequently or search terms you enter. Aggregate information is used in a collective manner, and no single person can be identified by that compiled information. For example, the number of people who visited the Buffalotrace.com Gift Shop who are 30 years of age is aggregate information that does not personally identify a specific user Tracking Internet Protocol (IP) addresses is one method of collecting aggregate information about your activities online, as well as information volunteered by you directly to us. An IP address is a number that is automatically assigned to your computer whenever you surf the Web. The computers, which deliver the Web pages to you, automatically identify your computer by its IP address. When you request a page from our site, our servers log your IP address. Buffalotrace.com may collect some or all of this information at any time.

Use of Cookies

A cookie is a small data file that Web sites, when you visit them, often store on your hard drive. A cookie may contain information (such as a unique user ID), which is used to track the pages of sites you’ve visited. Buffalotrace.com uses cookies to preserve the contents of your shopping cart while you visit the Web site. Buffalotrace.com also uses cookies to measure activity on our site, which allows us to determine which areas and features of our site are most popular. This information allows us to make improvements and updates to enhance your Buffalotrace.com experience.

You can refuse cookies by turning them off on your browser. If you turn cookies off, though, you will not be able to make a purchase from our site.

Security and SSL

Protecting you order information is a priority for us. We use Secure Sockets Layer (SSL) technology to protect the security of your online order information.

To check the security of your connection, look at the lower left-hand corner of your browser window after accessing the server. If you see an unbroken key or a closed lock (depending on your browser), then SSL is active and the server is secure. You also can double0check by looking at the URL line of your browser. When accessing a secure server, the first characters of the site address will change from “http” to “https”.

Some versions of browsers and some firewalls don’t permit communication through secure servers. In that case, you won’t be able to connect to the server and therefore won’t be able to place an order.If you cannot access the server for any reason, place your order by phone at 1-800-654-8471

E-mail and Electronic Newsletters

Buffalotrace.com may offer electronic newsletters and e-mails as a service to our users. You will only receive a newsletter or e-mail if you agree while shopping, filling out our feedback survey, or directly from our e-mail sign-up form to receive these items. Unsubscribe instructions are included in each electronic newsletter and e-mail.

Information Removal

If you prefer not to receive information from us, please let us know by sending us an e-mail atunsubscribe@buffalotrace.com. Please be sure to include your name, e-mail address, and any message. Please note that such requests may take up to six to eight weeks to become effective.

Children and Privacy

Buffalotrace.com is concerned about the safety of children on the Internet, particularly with respect to the issue of underage drinking. Although we require our visitors to be of legal drinking age, we realize that we cannot prohibit those of less than drinking age to visit our site. We encourage parents and guardians to spend time with their children online and to be familiar with the sites their children visit. We will never knowingly request personally identifiable information from any under the legal drinking age. If we become aware that we have received such information, we will immediately remove that information from our files.

Links to Other Sites

Buffalotrace.com does contain links to sites other than our own. Those sites may not follow the same privacy policies as Buffalotrace.com. We have no responsibility for those sites and provide these links solely for the convenience of our visitors. These sites may send their own cookies to you and may collect information and use it in a way inconsistent with Buffalotrace.com’s privacy policy. Buffalotrace.com does not control the content that appears on these sites and takes no responsibility for their content, nor should it be implied that Buffalotrace.com endorses or otherwise recommends such sites or their products or services offered.

Corrections to Personal Information Collected Online

You can ask us by e-mail to inforequest@buffalotrace.com for a summary of any personal information that Buffalotrace.com has retained about you. Any credit card information will be transmitted as “XXXX XXXX XXXX 1234” only. We will send such information for review only to the e-mail address that we have on file for the visitor name that is associated in our database for such information. If at any time you wish to change, correct or update your personal information, or have it removed from our database, please contact us by sending an e-mail toinfocorrect@buffalotrace.com Please be sure to include your e-mail address, full name and postal address.

Additional Information

No transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Buffalotrace.com to intercept or access transmissions or private communications unlawfully. While we strive to protect your personal information, Buffalotrace.com cannot ensure or warrant the security of any information you transmit to us. Any such transmission is done at your own risk. If you choose to visit our site, your visit and any dispute over privacy is subject to this Privacy Policy, including but not limited to limitations of damages and application of the law of the Commonwealth of Kentucky Under no circumstances, including but not limited to negligence, shall Buffalotrace.com or its affiliates be liable for any special, incidental or consequential damages that result from the use of the information or materials on the Buffalotrace.com site, even if Buffalotrace.com or an authorized representative of Buffalotrace.com has been advised of the possibility of such damages.

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